As Wagjag (owned by TorStar) tries to breathe some new life into the daily deal space, they recently announced that they have acquired the Deal of the Day business unit from Yellow Media. Terms of the deal were not disclosed but it does appear they deal was done to help Wagjag gain access to their database. Integration of Deal of the Day into Wagjag.com should be complete over the next few weeks. Hopefully the deal will also give Yellow Media a boost to its much needed bottom line as they continue to look for ways to get out of financial trouble.
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