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The Canadian Automobile Association (CAA) launched its latest campaign, a national contest called  “Cold Start Contest,” a campaign to remind the country’s drivers about the importance and benefits of preparing for the impending winter driving season.

The online contest which will run until December 10th, offers Canadians an opportunity to refresh on core winter driving safety tips and seasonal vehicle maintenance upkeep that can help to increase safety in winter conditions as well as save money and trouble down the road. Participants have a chance to win weekly prizes and even a grand prize of one of three $1500 CAA Travel Certificate simply by brushing up on the winterization tips.

CAA’s Cold Start Contest is open to all Canadians who have reached the age of majority in their province.
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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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