Dark poster banner for Canadian Ad Insider with bold white title italic subtitle and timeline bars at bottom across a black background and orange end marker but without question marks

The market moves fast. Canadian Ad Insider gets you there first.

Account moves, people moves, and the conversations shaping Canada’s advertising industry — before your competitors see them.

Join the Inner Circle →


AdAge reported that Twitter has hired Matt Derella (a former Google Executive) as the social network’s new Director of Agency Business Development, the guy who’s going to help bring media revenue to the company. We had speculated in the past that Twitter would be opening up in Canada soon, but our sources were a bit off the mark in terms of timing.  It is inevitable that Twitter will make expand and open an office in Canada, most likely in Toronto.  All major International brands have an office in Canada, management team in Canada, well except Yahoo but there must be something they know that others don’t, oh, and their stock is currently floating around $16.

It is mid-October now, and Twitter is just ramping up on media sales side so don’t expect a Canadian office to arrive until the new year, of course this does raise another question – Who will head up Twitter Canada?

[adrotate banner=”6″]



Join other professionals!

Get news, tips and other industry news delivered into your inbox. #1 source for breaking news about Canada's advertising and marketing industry.


About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


Related Stories:

Bath & Body Works Kicks Off Holidays with “Season of Wonder” Starring Zooey Deschanel

Tourism Organization Issues Brand Refresh & Visual Identity RFP

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>