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Smak has recently been chosen by LEAGUE Financial Partners as their media agency of record, as part of the assignment, Smak will concentrate on media planning and buying services for the real estate investment firm.

Since 2005, LEAGUE has amassed assets under management of over $1 billion, a private REIT – LEAGUE IGW REIT and a public REIT – Partners REIT and over 27 Limited Partnership opportunities to-date, LEAGUE is one of Canada’s fastest growing companies,

Smak’s first initiative with LEAGUE will focus on developing a national magazine strategy to engage with the corporation’s mature, affluent business target.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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