eyeReturn Marketing continues to be a serious player in the Canadian Real-Time Bidding (RTB) market place, they have now announced an agreement with AppNexus, which will allow them to license AppNexus Console in order for eyeReturn’s DSP, eyeDemand, to enhance and add value to its data-driven, dynamic optimization engine. This agreement will also work to vastly extend eyeDemand’s foothold, extending its reach into the US market.
The AppNexus platform will enable eyeDemand’s full suite of site tagging, dynamic retargeting and optimization capabilities. After bidding on an impression through AppNexus, eyeDemand can dynamically assemble the creative to enhance performance. This system ensures that clients’ budgets are being optimized to reach the right audience, with the right message, at the right time.
The new agreement builds up on the existing relation between eyeReturn Marketing and AppNexus, and will further leverage eyeReturn’s team of in-house developers responsible for building apps for the AppNexus App Marketplace, including a self-service application that builds rich media ad units. In addition, AppNexus is also one of eyeDemand’s premium partners for RTB inventory.
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