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Rouge Media Group expanded their digital network recently with a new music channel that is aimed at targeting music lovers aged 18 – 49, that was created through its recent acquisition of an aggregate of over 200 music and music content sites. Included in the recent acquisition is the music-streaming frontrunner, Songza, as well as 911tabs.com, allthelyrics.com and azchords.com, just to name a few.

Rouge’s new music channel focuses on sites that are based on consumer’s music profile, allowing unique psychographic and behavioural targeting digital media opportunities.

 

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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