Cineplex has pulled the wrapped off its latest service to entertain Canadians, but this time from within their homes or on their mobile devices. Cineplex Entertainment gas announced the availability of UltraViolet where consumers now have access to digital movies across a variety of apps and services, including PCs, mobile devices, smartphones, connected TVs, Blu-ray disc players and more.
The UltraViolet service launched in the US and the UK in late 2011, and now also available to Canadians through their CineplexStore.com. UltraViolet is a free, online cloud-based account that gives consumers greater flexibility to collect, access and watch the movies they purchase. Once a movie has been added to their UltraViolet Collection, users can stream it over the Internet or download it for offline viewing.
“We believe the best way to experience a movie first is on the theatre’s big screen, but when you want to see it again, UltraViolet gives you the added choice and flexibility to watch movies whenever and wherever you want,” said Ellis Jacob, President and CEO, Cineplex Entertainment. “When Canadians think of movies, we want them to think of Cineplex. Our goal is to become the one-stop destination for movie entertainment in Canada.”
At the Cineplex Store, customers can rent or buy digital movies and stream or download them to their home computer, select gaming devices or Internet TV., with a limit of sharing among six household members.
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