Dark poster banner for Canadian Ad Insider with bold white title, italic subtitle, and timeline bars at bottom across a black background and orange end marker? but without question marks

The market moves fast. Canadian Ad Insider gets you there first.

Account moves, people moves, and the conversations shaping Canada’s advertising industry — before your competitors see them.

Join the Inner Circle →


UbisoftGame developer Ubisoft announced this week they have picked up THQ Montreal as well as the publishing rights for the upcoming South Park: The Stick of Truth video game, being developed externally by Obsidian.   No financial terms of the deal were disclosed, but Ubisoft will also have access to the yet-to-be announced IP in development at the studio. THQ Montreal will join Ubisoft’s development teams, already the second-largest in-house development staff in the world with 26 studios in 19 countries and more than 6,250 people dedicated to video game production.

THQ has been in financial troubles for a while, and courts have since approved the sale of THQ assets which resulted in bids from 10 different companies.  This also now creates some speculation as to the future of Patrice Desilets, who was the Creative Director at Ubisoft until June 2010 when he took some time away from the gaming industry.  He then joined THQ which did create a legal battle in the courts.

[adrotate banner=”6″]


Join other professionals!

Get news, tips and other industry news delivered into your inbox. #1 source for breaking news about Canada's advertising and marketing industry.


About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


Related Stories:

Popular Canadian Advertising Stories For Week Ending September 11, 2026

Why eos and Faulhaber Traded the Luxury Creator Trip for Canadian Summer Camp

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>