We are just two days away from the long awaited launch of Blackberry 10, and Research In Motion announced they will be taking part in this year’s Super Bowl. RIM plans to spend upwards of $3 million for an ad spot during the big game which takes place on Sunday, February 3, 2013. Chief Marketing Officer Frank Boulben has go so far as to say RIM’s 30 million “crackberry” addicts will be truly engaged with the ad. Of course the big questions will be as to whether this type of ad spend will garner RIM the return they are looking for.
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