Last night as part of the 2013 Canadian Advertising Week, this year’s CASSIES Awards took place in downtown, Toronto where a total of 43 awards were handed out. DDB Canada and autoTRADER took home an award for their “Most cars in one place” campaign. The campaign also garnered a gold in the ‘Off to a good start’ category.
Other winners of the night included john st. (one gold, four silvers, one bronze for their work on Zellers, Maple Leaf Natural Selections, Mitsubishi, Wiser’s DeLuxe Canadian Whisky, and Scotties tissues respectively), and TAXI Canada (one silver, and four bronze for their work on MINI, and Boston Pizza respectively). Notable client winners who each won three CASSIES awards included: IKEA (agency, Leo Burnett), Boston Pizza International (agency, TAXI Canada) and PepsiCo Beverages Canada (agencies: TBWA/Toronto and BBDO).
Stand-out campaigns included gold CASSIES winners Cundari and the Hospital for Sick Children for their Pain Squad campaign and app – a tool that allows sick kids to take control of their pain management and treatment in an entertaining and fun way; and Wunderkind and Plan Canada for their “Because I am a girl” campaign, which introduced an inspiring new way of looking at return-on-investment in charitable giving.
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