Social media company Parta Dialogue has signed a letter of intent to acquire MyTwatch, a private Paris-based e-intelligence and social marketing technology company.
“This acquisition is an important step for us in building out the most robust offering in the market for brands and companies to win at digital social media strategy. MyTwatch’s proprietary listening technology and semantic analysis round out our strengths in creating, distributing and measuring social media content. With the capability to execute in 6 languages, their platform will become a key aspect in our effort to attract customers globally.” – CEO, Parta Dialogue, Paul Allard
MyTwatch was founded by Philippe Gablain and Edith Nuss, who have company has developed an innovative social media crawler capable of gathering large volumes of data across anything digital (all social media platform, forums, blogs etc.) and through semantic analysis, can determine important critical outcomes such as topic identification, influence and lead generation. This is valuable data and analysis for Parta’s clients.
The acquisition will allow Parta to offer new products immediately to an expanding customer base and reinforce existing tools such as eValue and Social Topic Scan and Sharecasting.
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