When François de Gaspé Beaubien stepped back to run the day to day operations at Zoom Media we took some time to catch up with him and he eluded to a number of changes that would be introduced in the following months. This morning Zoom Media unveiled their new brand to Profectio and it looks pretty good as it includes a brand new logo, reinventing and upgrading the website with cutting-edge design and navigation systems as well as transforming and rejuvenating the company’s marketing materials.
As part of the vision for the new site, Zoom wanted to create a fresher and more current window into the vibrant centre of Canada’s largest indoor media company. The new website is informative, engaging and easier to navigate. With its responsive design, the website is now compatible for multiplatform viewing from all mobile devices, screens and tablets. The site aims to inform and connect with agencies and clients, offering glimpses into Zoom Media’s identity and culture. A live twitter feed is featured on the landing page for visitors to follow Zoom trends and activities in real time and can be viewed directly on the website.
The original logo (shown to the left) was created over 20 years ago, so the new one certainly reflects the new direction the company is heading into, and helps to symbolize their goal of being “unbound.”
Oh, and François did hint at additional changes coming very soon.
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