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Staples Advantage, the business-to-business division of Staples, kicked off its latest campaign this week aimed at promoting practical ways to get tough with office germs.  Indirectly the campaign will also help educate consumers that office germs are everywhere, keyboards, faucet handles, microwave buttons, and lunchroom counters – patiently waiting for up to three days for a comfortable human host to adopt them.

Until March 31, visitors to the campaign website can watch an eye-opening video on how easily and quickly germs can spread, participate in an online quiz to see how their offices stack up, and receive special promotions and giveaways to help keep their workspace clean.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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