Co-Founders Minnow Hamilton and Sarah Morgenstern have been having quite a bit of fun with SavvyMom Media, the media company they launched a few years which owns and operates Savvymom.ca. The company recently announced an expansion and redesign of SavvyStories – taking the ‘best of the mom blogs’ to the next level. Since first launching, the channels have grown in number from four to six, with Food and Home breaking into their own respective categories and Special Needs being added to the offerings. The number of mom bloggers contributing to the community has grown to 114 since January 2012.
SavvyStories is now divided into six categories: Mom Buzz (news and gossip), Mom Advice (parenting tips), Mom Musings (musings on motherhood), Food (recipes and tips), Home (organizing and decorating), and Special Needs (life with special needs children). The last category is increasingly relevant and in response to the requests of mothers seeking a supportive community in which to congregate. New and committed SavvyMom subscribers will find the new layout easier to use and will be able to search more efficiently for specific content. Advertisers looking to reach moms in a meaningful way will benefit from this one-stop-shop in what was previously a very fragmented space.
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