A few more shifts within the Canadian advertising world took place today as EDC (owned by Vision7 International) announced that branding agency Dare and social media agency Rocket XL will merge their operations in Toronto. The new entity will keep the Dare name, Peter Bolt has remain Senior Vice President and Managing Partner, and Ian Barr (previously Vice President and General Manager of Rocket XL), will become Social and Innovation Vice President of Dare.
Also joining is Paul Little as Executive Creative Director, he was previously Creative Director at Sid Lee. Andre Louis had joined Dare in late 2012 as Head of Strategic Planning, he was previously with Taxi.
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