john st’s been making some headlines lately, especially since they were recently acquired. Today, Future Shop has announced they have selected the Toronto-based advertising shop to be their new creative agency of record. Part of the work will include evolving the brand strategy and key campaign work, including back-to-school, holiday, multi-channel retail and expanded assortment products outside electronics.
The partnership begins immediately with a complete briefing of Future Shop and will help carry-out the company’s leading marketing initiatives, including print and digital.
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