We’ve been hearing some reports that Toronto-based JUICE Mobile is about to make a significant hire in the next 72 hours.  The company recently launched their mobile advertising platform called  NECTAR, which according to President and CEO Neil Sweeney is going to be a game changer as it is “… is the alternative to traditional exchanges and demand/supply side platforms and is the first agnostic marketplace to balance the objectives of both publishers and advertisers in the same platform.”

We haven’t been able to confirm who the new hire is, but it does appear they will be added to the sales team for JUICE Mobile, as well the individual comes from a large Canadian organization.

We’ll stay close to the water cooler and keep you posted as we learn more.

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