Dark poster banner for Canadian Ad Insider with bold white title, italic subtitle, and timeline bars at bottom across a black background and orange end marker? but without question marks

Ad- Grow My Agency

Well.caWe just got a note from iNovia Capital, one of the VC’s who’s invested in startup Well.ca.  Their note states that Ali Asaria, Founder and CEO of Well.ca is stepping down and being replaced by Rebecca McKillican.

The eCommerce provider of health, beauty and baby has quickly grown to be a top online provider in Canada since it was first launched in 2008.

Prior to her joining, Rebecca was a Principal at KKR, a private equity firm.  Ali is said to be working on a “new venture,”  however he will remain on the Board of Directors for Well.ca.

[adrotate banner=”6″]

 


Join other professionals!

Get news, tips and other industry news delivered into your inbox. #1 source for breaking news about Canada's advertising and marketing industry.


About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


Related Stories:

Popular Canadian Advertising Stories For Week Ending September 11, 2026

Why eos and Faulhaber Traded the Luxury Creator Trip for Canadian Summer Camp

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>