Angoss Software Corporation announced a new offering called KnowledgeREADER, the software application is aiming to provide better integrated customer intelligence by combining visual text discovery and sentiment analysis
with the power of predictive analytics. As we mentioned last week, Big Data has become a crucial part of the marketers vocabulary and tools to help better understand customer behaviour are only growing in demand.
KnowledgeREADER supports a complete customer lifecycle analysis of your marketing, customer relationship management and customer intelligence data which can be used to design and deploy predictive strategies around customer segmentation, acquisition and retention, cross sell and upsell, next-best-offer and more.
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