With their two new devices on the market, Blackberry has partnered with Bell Media to launch a new digital series called LIVE/WORK. This is the first digital series to be made for Bell Media’s lifestyle destination TheLoop.ca. With a strong desire for work/ life balance, this new series will look to provide exclusive access to accomplished Canadians who have achieved their goals by doing what they love. LIVE/WORK went live today today at LiveWork.TheLoop.ca, and offers visitors featured in-depth profile videos, sleek image galleries, and a multi-media exposé on a dedicated micro-site.
“This is a landmark first for TheLoop.ca,” said Catherine MacLeod, Vice-President, Specialty Channels, Bell Media. “We are very excited to deliver a compelling and immersive platform for a blue chip partner like BlackBerry to weave seamlessly into content that brings brands to life through informative, engaging, and entertaining content.”
The first four episodes of LIVE/WORK are available now and feature portraits of Canadian leaders in music, fashion, culture, and business:
· Yael Cohen, CEO, F Cancer – pro-social trailblazer who is digitally disrupting the cancer conversation and engaging the passionate Gen Y community.
· Jeanne Beker, Bell Media Personality – one of the most iconic and influential women in the fashion industry, both here in Canada and around the world.
· Ryan Holmes, CEO, HootSuite – visionary social entrepreneur and community builder who is turning Vancouver into “Silicon Valley North.”
· k-os, Musical Artist – songwriter, producer, singer, and rapper who’s been crossing genres and borders with his music since 2002.
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