"Stay Pure" With Latest Ad Campaign From Okanagan Spring

May 14, 2013 in Campaign Corner

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As they kick off their latest campaign, Okanagan Spring has launched “Stay Pure,” with the help of Toronto-based creative agency Open.

“Okanagan Spring wanted to carve out and claim an emotional space,” says Christian Mathieu, Partner strategy at Open. “They wanted to forge an emotional connection with their target”.

https://www.youtube.com/watch?v=QRrWh2ANlJE

The new Okanagan Spring Brewery campaign includes TV, digital and OOH.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.