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VicinityRogers announced their newest product this week which is called Vicinity, a loyalty solution for Canadian small and medium businesses. Thle new service is part of of an international alliance with the platform’s created FiveStars, and powered by the California-based company.

“We know that Canadian small businesses are starved for affordable digital solutions that make it easy to connect with consumers and grow their business. The launch of Vicinity marks another milestone for our overall local digital portfolio,” said Nyla Ahmad, Vice-President, Local Digital, Rogers. “Vicinity joins Outrank and Zoocasa as part of our growing suite of local digital services that leverage intelligent technology platforms to efficiently bring buyers and sellers together at the local level.”

FiveStars hit a major milestone this month as the company reached its ten millionth loyalty purchase.  With the new solution in place as part, Rogers will target its small and medium businesses customer based across Canada, as well target the over one million SMBs (Small Medium Businesses) across Canada.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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