A new branded entertainment company called BENT is launching today as they looking to change the game one more time by helping brands to deliver their message on all platforms from digital, film ( short, long, reality, animation, factual or theatrical), and work will include production, distribution and advertising representation.
The founding partners are; Cue Digital Media (founded by digital media pioneer David U.K.), Alibi Entertainment, a cross media production company helmed by advertising industry executive Christopher Grimston, acclaimed writer, director and producer, James Hyslop and media startup veteran Stephen Tapp from Hercules Media Group, previously Head of Chum Television and XM Satellite Radio. The new company will represent the best of the four disciplines that are required to build brand value in today’s ever fragmented media environment – MEDIA, CREATIVE, PRODUCTION and DISTRIBUTION, representing a new avenue for brand advocates and advertisers seeking to engage audiences in meaningful and unique ways.
“Bent, is the right partnership at the right time with a pedigree and passion for weaving and leveraging brands into entertaining stories, on all video-based platforms” says BENT partner Stephen Tapp. “We understand the journey for brands looking to impact audiences in this highly competitive video landscape. With the right story and the best targeted media we can help our agencies and brand partners to build immersive and powerful relationships with their audiences in addition to developing unique strategies to monetize their efforts.
The company is uniquely positioned to be agile and efficient in serving the needs of brands across TV, online display, mobile, tablet, video and social channels.”
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