As the continue to promote Microsoft Office 365, the computer giant has turned to NYTimes.com for their latest campaign that leverages Toronto-based Olive Media’s new ad unit. The unit is dubbed Vortex and gives advertisers an integrated rich media and animation experience, and this is its first arrival in Canada.
The interactive execution turns the NYTimes.com homepage into strips of content that sequentially slide out of the users’ screen upon click of the big box media placement to make way for a branded media player. The media player then offers users a selection of interactive videos showcasing Microsoft Office 365 demonstrations and product features.
Microsoft’s Office 365 campaign is running on NYTimes.com’s homepage starting June 17th 2013.
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