Cineplex just up’d the game for consumers who love movies with the launch of their new SuperTicket, which is a bundled offering from multiple studios that allows movie-goers to purchase a movie admission ticket and pre-order the UltraViolet digital download of a movie at the same time. UltraViolet provides consumers with the ability to watch the movie anywhere on all their devices.
The pre-ordered digital version of films will be available when the movie is released for home viewing, in many cases this occurs before the DVD and Blu-ray release date. SuperTicket will also provide additional value, such as bonus SCENE points, access to exclusive extras, special footage from the movie and cast interviews, as well as special offers on related catalogue movies. Added value offerings will vary by movie.
“Cineplex is the only exhibitor in the world to deliver this innovative bundling option with movies from multiple studios,” said Ellis Jacob, President and CEO, Cineplex Entertainment. “We are proud to be at the forefront of innovation in the movie industry. SuperTicket is specially made for movie lovers and rewards our guests with bonus SCENE points and extra value offerings.”
Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment added, “SuperTicket makes the process of buying and enjoying a movie in-theatre, at-home or on-the-go even easier. When Canadians think of movies, we want them to think Cineplex.”
As of the time of launch, Cineplex has already signed Warner Bros. Entertainment Inc., Sony Pictures Entertainment Inc., Paramount Pictures Canada and Universal Pictures to the SuperTicket program. In January Cinplex launched their streaming video service.
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