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Waterloo-based Demeure, a travel marketplace has just announced the startup has closed $4 million in funding that will be used to grow and expand the reach of Demeure’s online  marketplace through sales and marketing efforts, and continued investment in the Marketplace Management System.  The funding comes from from new and existing shareholders, which nows brings the total raised to $8 million.

“At Demeure, we are dedicated to providing top-notch customer service for our travelers and vacation property owners, consistently taking feedback into consideration in order to better serve their needs,” said Peter Schwartz, Chairman and Chief Executive Officer of Demeure. “The growth momentum we’ve experienced puts the multi-sided Demeure marketplace at an advantage as the sharing economy begins to adopt this emerging model. We have rewired the cluttered online travel agent, vacation rental, home exchange and travel club markets to create unique value added services and authentic experiences for all participants. The investment announced today will help Demeure provide vacation property owners market-based value for their property, and travelers the confidence they will get exceptional value, and have amazing, unique experiences in more locations worldwide.”

Their model is simple, vacation properties are curated and carefully selected for the one-of-a-kind experiences they offer to the Demeure community. Demeure partners with vacation property owners, professional property managers, private assistants and local on-the-ground hosts to deliver exceptional service levels and authentic experiences. Demeure’s multi-sided marketplace uses a proprietary algorithm to assess several key criteria including seasonality, dates available, and historical and current market demand to determine the market value of a given property.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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