?Toronto-based Wishabi has secured $15 million Series B in funding today with Insight Venture Partners. The additional funding will be used to help the digital circular platform with its sales and technology efforts.“Wishabi has pioneered a pivotal shift in how retail circulars are distributed and read online, and on mobile devices,” said Alex Crisses, Managing Director at Insight Venture Partners. “As consumer shopping behavior evolves, Wishabi has its finger on the pulse of how digital technology can be used to help retailers and advertisers reach a digitally-savvy consumer. Wishabi’s market leadership continues to expand, and Insight is excited to support management vision.”
It is estimated that retailers spend over $18 billion in to print and distribute advertising flyers (circulars), through direct mail and in daily and weekly newspapers. Wishabi’s platform allows retailers to deliver hyper-local, hyper-personal flyers to current and prospective customers.
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