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Isobar Canada has announced the addition of Victor Balas to the position of VP Technology of Isobar Canada and Jason Moore to the position of Client Services Director, effective immediately.

VICTOR BALAS

JASON MOOREAs the new Vice President of Technology, Victor will be responsible for overseeing all research and innovation related to digital media and its emergent developments, including discovering and implementing new technologies and finding new innovative ways to provide value to clients and partners.  Victor Balas joins Isobar from Systems Group Consulting (Gold Microsoft Partner). He previously evolved at BMO Financial Group and Manulife Financial, respectively as Head of Technology and AVP CRM.  

Jason Moore, previously Group Account Director at Publicis Modem and MacLaren MRM, is appointed Client Services Director. A well rounded marketer, his role will be to build and foster client relationships by bringing greater holistic thinking and convergent solutions across Isobar and all other Aegis Media companies including Carat, Vizeum and iProspect.

  

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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