As they continue to expand on their digital offering, Rogers Media announced this week the promotion of Corby Fine to the role of Vice President, Business Development, Platforms & Innovation, he reports to Jason Tafler, Chief Digital Officer, Rogers Media.
In this newly created role, Corby will spearhead all new digital business development, innovation and platform management. Corby will also lead new digital strategy development working in conjunction with the Corporate Strategy group. The expanded role will combine the existing Business Development, Audience Solutions, Ad Network, and Platform Management teams into one group under Corby’s leadership.Along with the increased responsibilities, Corby’s team has also expanded and will include Dale Fallon, Senior Director of Platform Management and Victor Potapov, Senior Director of Advertising and Analytics Platforms. Corby joined Rogers in 2008 and has held various management roles, prior to that he spent time in both the client and agency world.
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