Media Experts recently retained Zoom Media’s services to promote the launch of the Fibe wireless TV service in the Ottawa market. The campaign aimed to demonstrate that consumers could now install their television anywhere they pleased, even in their bathroom! Zoom turned existing classic boards from vertical to horizontal and dressed them up, mimicking a flat screen television. In addition, motion detection sensors were added, prompting the digital boards to light up when someone passed in front of them for an extremely realistic effect.

The transformed classic board is only one of this campaign’s many executions. The multi-network campaign (Resto-Bars and Fitness) regrouped several out-of-home supports, digital as well as static. In the Resto-Bar network were big banners, regular Classic boards (4 different creatives) and a 15-second Digital Classic spot. For Fitness, Media Experts chose to innovate by using Zoom FitTv, the newcomer to Zoom’s solutions, in a 15-second format with sound.

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