Friday night, hundreds gathered for the 43rd annual Canadian Marketing Awards (CMA), a chance where the work and people were recognized for their creative campaigns and work they have done over the past year. Below we have listed the Marketer of the Year, Best of the Best, and the winners from the Digital category:
Marketer of the Year :
Dani Reiss, President and CEO, Canada Goose
Best of the Best:
Company: McDonald’s Canada
Campaign: Our Food. Your Questions.
Agency: Tribal Worldwide, a division of DDB
Automotive
Gold
Company: Audi Canada
Campaign: MyAudi Tracker
Agency: BIMM
Credits: EVP, Chief Creative Officer: Roehl Sanchez | Creative Group Head: Mark Rawlinson | Account Supervisor: Allison MacLeod | Copywriter: Chris Eaton | Production Manager: Scott Keeling | CRM, Digital Manager, Audi Canada: Alannah David
Silver
Company: BMW Group Canada
Campaign: Art Auction
Agency: Cundari
Credits: Group Creative Director, Copywriter: Cory Eisentraut | Group Creative Director, Art Director: Mike Sipley | Agency Producer: Cecily Lo | Interactive Designer: John Filetti | Account Supervisor: Devon Feyen | Chief Creative Officer: Brent Choi | Interactive Developers: Garaci | Relationship Marketing Manager, BMW Canada: Patrick Clancy
Company: BMW Group Canada
Campaign: Bullet
Agency: Cundari
Credits: Group Creative Director, Copywriter: Brian Murray | Group Creative Director, Art Director: Raul Garcia | Agency Producer: Sumit Ajwani | Group Account Director: Natasha Wookey | VP Strategy, Insights & Planning: Andrea Sampson | Chief Creative Officer: Brent Choi | National Brand Manager, BMW Canada: Marc Belcourt | Director of Marketing, BMW Canada: Kevin Marcotte
Business Products & Services
Gold
Company: Amir Johnson
Campaign: Amir Johnson
Agency: OneMethod
Credits: Partner, Executive Creative Director: Amin Todai | Creative Director: Steve Miller | Brand Manager: Hadi Teherany | Designer: Matt Jumper | Video Producer, Directory of Cinematography: Shawn “P-Plus” Pinnock | Project Manager: Josh Melfi | Project Manager: Linda Lee Remba | Project Manager: Natalie Taylor
Silver
Company: john st.
Campaign: Buyral
Agency: john st.
Credits: Executive Creative Director: Angus Tucker | Executive Creative Director: Stephen Jurisic | Associate Creative Director, Art Director: Kyle Lamb | Associate Creative Director, Copywriter: Kurt Mills | Producer: Dale Giffen | Head of Integrated Production: Mavis Huntley
Bronze
Company: Grip Limited
Campaign: 10 Year Old Takeover
Agency: Olson
Credits: Creative Directors: Randy Stein, Scott Dube | Art Director: Julia Morra | Copywriter: Trevor Gourley | Producer: Chantal Brinkman | Editor: Duane Vandermeulen | Sound Design: Grip Sound & Picture
Consumer Products – Food & Beverage
Gold
Company: McDonald’s Canada
Campaign: Our Food. Your Questions.
Agency: Tribal Worldwide, a division of DDB
Credits: Managing Director: Andrew McCartney | Account Director: Miles Savage | Creative Director: Louis-Philippe Tremblay | Senior Copywriter: Ian Mackenzie | Senior Art Director: Derek Blais | Director of Technology: Joe Dee | Strategist: Jason Chaney | Executive Producer: Neem BaHa
Silver
Company: Wrigley Canada
Campaign: Touch the Untouchable
Agency: BBDO Toronto
Credits: SVP, Executive Creative Directors: Carlos Moreno, Peter Ignazi | Writer: Chris Joakim | Art Director: Mike Donaghey | Account Team: Chitty Krishnappa, Bhreagh Rathbun | Agency Producer: Jennifer Morrison | Director: Jeff Low
Bronze
Company: PepsiCo Beverages Canada
Campaign: DEWmocracy
Agency: BBDO Toronto / Proximity Canada
Credits: SVP, Executive CreativeDirectors: Peter Ignazi, Carlos Moreno | Writer: Johnny Pavacic | Art Directors: Craig Brandon, Danny Bang | Account Team: Paul Reilly, Jennifer Jones, Tania Montemarano, Hailey Scott | Agency Producer: Beatrice Bodogh | Directors: Tim Cronenweth, Jeff Cronenweth
Consumer Products – General
Gold
Company:Unilever
Campaign: Women Who Should Be Famous
Agency: Ogilvy & Mather/OgilvyOne
Credits: Chief Creative Officiers: Matt Hassell, Ian MacKellar | Art Directors: Julie Markle, Todd Cornelius, Stefan D’Aversa, Sebastian Barrotta | Copywriters: Chris Dacyshyn, Jamie Marcovitch, Elizabeth Dundas | Senior Partner, Group Account Director: Aviva Groll | Account Supervisor: Asha Davis | VP, Marketing, Unilever: Sharon MacLeod
Silver
Company: Unilever
Campaign: Dove Photoshop Action
Agency: Ogilvy & Mather/Ogilvy One
Credits: Chief Creative Officers: Matt Hassell, Ian MacKellar | Art Director: Stefan D’Aversa | Copywriter: Noah Feferman | Senior Partner, Group Account Director: Aviva Groll | Account Supervisor: Asha Davis | VP, Marketing, Unilever: Sharon MacLeod
Bronze
Company: P&G Gillette
Campaign: Gillette – Light It Up
Agency: Proximity Canada
Credits: Creative Directors: John Gagné, Josh Stein | Art Directors: Micheal Katzikowski, Graham Ameron, Eric Cicero | Copywriter: Lins Ricon | Account and Planning: Collin Douma, Christine Smith | Producers: Neely Lisk, Larry Schwartz | Directors: Ricardo Rivera; Phil Erney, Josh James
Consumer Services
Gold
Company: Canadian Tourism Commission (CTC)
Campaign: 35 Million Directors
Agency: DDB Canada
Credits: DDB Canada and Tribal Worldwide: Cosmo Campbell, Dean Lee, Josh Fehr, Murray Falconer, Neil Shapiro, John Larigakis, Jon Mandel, Michelle Kitchen, Kelly-Anne Davis, Dana Rudelier, Natalie Godfrey, Ellie Moon, Derek Lau, BJ Vicks, Chris Dagenais | OMD: Erin McWhinnie | JMB Post: Don MacDonell, Randy Egan, Daniel Pruger | Canadian Tourism Commission: Greg Klassen, Suzanne Reeves
Silver
Company: BC Hydro
Campaign: Let’s Team Up Against Waste
Agency: DDB Canada
Credits: DDB Canada and Tribal Worldwide: Josh Fehr, Dean Lee, Murray Falconer, Geoff Vreeken, Dan De Sosa, Devin Gallaher, Patty Jones, Zara Thomas, Amanda Waye, Justin McLeod, Rachel Yoon, Tyson Yau, Kristy Streefkerk | BC Hydro: Cynthia Dyson
Bronze
Company: Just for Laughs Toronto Festival
Campaign: JFL 42
Agency: Twist Image
Credits: President, Just for Laughs: Andy Nulman | Director of Programming, Just for Laughs: Robbie Praw | Chief Product Officer, Primary Client Manager: Mick Kanfi | Executive Creative Director: Virginia Magaletta | User Experience Director: Liesa Cummings | Technical Lead: Patrick Salomon | Account Manager: Victor Davoine | Art Director: Annasara Geva | User Experience Designer: Michael Witham | Project Manager: Marie-Soleil Provost
Financial
Gold
Company: Scotiabank
Campaign: Summer of SCENE
Agency: Bensimon Byrne
Credits: SVP, Head of Marketing, Canadian Banking, Scotiabank: Duncan Hannay | Scotiabank: Jeff Marshall and Team | Scotiabank: Marie-Josée Vinet and Team | Bensimon Byrne Creative: Joseph Bonnici, Chris Harrison, Hayes Steinberg | Bensimon Byrne Account Management: Sandi Truffen and Team | PHD: Caroline Moul, Angie Genovese, Jennifer Smith
Silver
Company: Manulife Financial
Campaign: Manulife Financial – Synergy
Agency: DDB Canada, Tribal Worldwide
Credits: Executive Creative Director: Todd Mackie | Executive Creative Director: Denise Rossetto | Associate Creative Director: Paul Riss | Associate Creative Director: Adam Bailey | Producer: Caroline Clarke | Senior VP, Business Unit Director: Michael Davidson
Bronze
Company: Scotiabank
Campaign: Richness Is (Lending)
Agency: Bensimon Byrne
Credits: SVP, Head of Marketing,Canadian Banking, Scotiabank: Duncan Hannay | Scotiabank: Jeff Marshall and Team | Scotiabank: Marie-Josée Vinet and Team | Bensimon Byrne Creative: Joseph Bonnici, Chris Harrison, Hayes Steinberg | Bensimon Byrne Account Management: Sandi Truffen and Team | PHD: Paul Paterson, Jennifer Smith
NFP/Fundraising/Public Service
Gold
Company: Heart and Stroke Foundation Ontario
Campaign: The Undeading
Agency: Agency59
Credits: Chief Creative Officer: Brian Howlett | Art Director: Naeem Walji | Copywriter: Ketan Manohar | Account Director: Akiyo Hattori | National Director, Heart and Stroke Foundation: Mark Holland | Manager, Public Affairs, Heart and Stroke Foundation: Krista Orendorff
Silver
Company: Missing Children Society of Canada
Campaign: Milk Carton 2.0
Agency: GREY
Credits: Chief Creative Officer: Patrick Scissons | Art Directors: Todd Lawson, Yusong Zhang | Writers: James Ansley, Dave Barber, Marshneill Abraham | Technology Team: John Breton, Daryl Brewer, Mark Brombacher, Toby Piling | Account Team: Patty Moher, Darlene Remlinger, Malcolm McLean
Bronze
Company: The Heart and Stroke Foundation of Canada
Campaign: Make Health Last Campaign
Agency: Lowe Roche
Credits: Executive Creative Director: Sean Ohlenkamp | Account Director: Laura Davis | Associate Creative Director, Art Director: JP Gravina | Associate Creative Director, Copywriter: Simon Craig | Art Director: Matthew Camara | Copywriters: Jeremy Richard, Jordan Gabriel, Martin Rivard, Odile Coiteux | Producer: Andrea Page
Retail
Gold
Company: McDonald’s Canada
Campaign: Our Food. Your Questions.
Agency: Tribal Worldwide, a division of DDB
Credits: Managing Director: Andrew McCartney | Account Director: Miles Savage | Creative Director: Louis-Philippe Tremblay | Senior Copywriter: Ian Mackenzie | Senior Art Director: Derek Blais | Director of Technology: Joe Dee | Strategist: Jason Chaney | Executive Producer: Neem BaHa
Silver
Company:Canadian Tire Corporation, Limited
Campaign:Canadian Tire Spring: One Yard. Hundreds of Possibilities.
Agency: Tribal Worldwide, a division of DDB
Credits: Associate Creative Director: Mara Binudin | Creative Team: Sanya Grujicic, Ryan Lawrence, Amy French, Roger Dario | Technology Team: Joe Dee, Paul Sham | Account Team: Kaezad Nallaseth, Nick Pigott, Andrew McCartney | Producer: Stefan Fabich | Strategist: Sandra Moretti | Mediacom, Media Agency: Chris O’Hara, Andrew Tziatis | Canadian Tire Clients: Rosie Riolino-Serpa, Jonathan Anderson
Bronze
Company: Canadian Tire Corporation, Limited
Campaign: Canadian Tire’s “The Canadian Way” – Digital Catalogue
Agency: Tribal Worldwide, a division of DDB
Credits: Associate Creative Director: Mara Binudin | Creative Team: Benson Ngo, Dmitry Zelikman, Tracy Wan, Santiago Fernandez-Concha | Design Team: John Thai, Josiah Bilagot, Mirza Sakovic, Jean-Lou Renoux | Technology Team: Joe Dee, Paul Sham, Paula Jara, Stephen Hobson, Brad Carson, Enzo Licata | Account Team: Kaezad Nallaseth, Nick Pigott, Monica Bialobrzeski, Andrew McCartney | Strategy and UX Team: Dino Demopoulous, Parker Mason, Dale McRae, Daniel Wiseman | Production Team: Gaetano Carpino, Bonnie Chung, Chris Webden, Caroline Clarke, Neem BaHa, Cathy Kim, Elizabeth Fitzpatrick | Canadian Tire Clients: Rosie Riolino-Serpa, Shawn Farmer, Vito Casalinuovo
The complete list of winners is on the CMA’s website, we have also posted pictures we took that night.
[adrotate banner=”6″]
