Newad announced the appointment of Geneviève Roy as Business Development Director, Eastern Canada. In her new role, she will be tasked with promoting Newad’s multiplatform offering, which enables advertisers to reach the Young & Affluent of Canada.

Geneviève actually began her career at Newad a few years ago, when she worked on developing the Indoor Advertising network before moving on to the sales department of NIGHTLIFE.CA, she  will be based in the company’s headquarters in Montreal, making frequent trips to the Newad offices in Toronto.

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