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For those that might have forgotten, today is Valentine’s Day, and the Heart and Stroke Foundation is asking Canadians to give back as part of their Text to Donate campaign.

“Anyone with a mobile can help us save lives by simply picking up your phone and pushing a few buttons,” said Geoff Craig, Chief Marketing and Communications Officer, Heart and Stroke Foundation. “Last year alone, there were 165,000 survivors of heart disease or stroke. While this is great news, and certainly cause for celebration, much work remains to be done and a simple text donation will help us continue to create and support survivors.”

February is Heart Month, and more than 140,000  volunteers go door-to-door to ask for public support to save lives, prevent disease and promote recovery from heart disease and stroke.  Donations can be made simply by:

  • Text 20222 for $5 and write Donate
  • Text 80100 for $10 and write Donate
  • Text 45678 for $20 and write Donate
  • Your donation will appear on your next wireless bill, clearly identified as a donation to Heart and Stroke Foundation (HSF).

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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