Canadian Ad Insider

Last night 35 Canadian business-building communications campaigns were honored as part of the annual CASSIES awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published cases.

The competition’s top honour, the CASSIES Grand Prix, was awarded to Grey Canada and the Missing Children Society of Canada for their ‘Milk Carton 2.0’ campaign. This online search party, allows Canadians to bestow their Facebook, Twitter, Pinterest and Foursquare newsfeeds as a vehicle for raising awareness when a child goes missing.  The digital program was applauded by the CASSIES jury for its effectiveness in seeing the safe return of seven missing children across Canada.  ‘Milk Carton 2.0’ also garnered two gold CASSIES awards in the ‘Off to a Good Start’ and ‘Best Media’ categories.

2014 CASSIES Winners:

GRAND PRIX WINNER

• Case Name:  MCSC: Milk Carton 2.0
• Agency:  Grey Canada  
• Client:  Missing Children Society of Canada

BEST MEDIA

• Gold
• Case Name:  MCSC: Milk Carton 2.0
• Agency:  Grey Canada  
• Client:  Missing Children Society of Canada

OFF TO A GOOD START

• Gold
• Case Name:  MCSC: Milk Carton 2.0
• Agency:  Grey Canada  
• Client:  Missing Children Society of Canada

• Gold
• Case Name:  Our Food. Your Questions.
• Agency: Tribal Worldwide, a division of DDB
• Client:  McDonald’s Canada

• Silver
• Case Name:  Bus – Quebec City Public Transit Network
• Agency: lg2
• Client:  Quebec City Public Transit Network (Réseau de transport de la capital RTC)   

• Silver
• Case Name:  Rouge FM
• Agency: Bleublancrouge
• Client:  Bell Media   

• Bronze
• Case Name:  Corona – Live Mas Fina
• Agency: Zulu Alpha Kilo
• Client: Modelo Molson Imports L.P.

OFF TO A GOOD START Continued

• Bronze
• Case Name:  Dove Men + Care “Real Man Challenge”
• Agency: Ogilvy & Mather
• Client:  Unilever 

• Bronze
• Case Name:  Knorr – “What’s For Dinner”
• Agency:  Ariad Communications
• Client:  Unilever Canada 

• Bronze
• Case Name: Saving Joe Boxer
• Agency: Red Lion
• Client: Caulfeild Apparel Group Ltd.

BEST LAUNCH

• Gold
• Case Name:  Kraft Canada – MiO
• Agency: Taxi Canada Ltd.
• Client:  Kraft Canada

• Silver
• Case Name:  Rouge FM
• Agency: Bleublancrouge
• Client:  Bell Media

• Bronze
• Case Name:  Subaru BRZ – Scorched
• Agency: DDB Canada
• Client:  Subaru Canada Inc.

BEST-INTEGRATED PROGRAM

• Gold
• Case Name:  Our Food. Your Questions.
• Agency: Tribal Worldwide, a division of DDB
• Client:  McDonald’s Canada

BEST-INTEGRATED PROGRAM Continued

• Gold
• Case Name:  The Movie Out Here (Kokanee)
• Agency: Grip Limited
• Client:  Labatt Breweries of Canada

EVENTS, SEASONAL & SHORT-TERM 

• Gold
• Case Name:  Budweiser Red Lights
• Agency: Anomaly Inc.
• Client:  Labatt Breweries of Canada

• Gold
• Case Name:  Earls Lobster Event
• Agency: Leo Burnett
• Client:  Earls Restaurants

• Gold
• Case Name:  iögo
• Agency:  DentsuBos
• Client:  Aliments Ultima

• Gold
• Case Name:  Surrender Your Say – Twitter Campaign For Tourette Syndrome
• Agency: Saatchi & Saatchi Canada
• Client:  Tourette Syndrome Foundation of Canada

• Gold
• Case Name:  Videotron – Pranked Technicians
• Agency: SID LEE
• Client:  Videotron

• Silver
• Case Name:  Jewish Film Festival
• Agency: DDB Canada
• Client:  Toronto Jewish Film Festival

• Silver
• Case Name:  Undeading
• Agency:  Agency59
• Client:  Heart & Stroke Foundation 

EVENTS, SEASONAL & SHORT-TERM Continued

• Bronze
• Case Name:  Boston Pizza – Pizzaburger
• Agency: Taxi Canada Ltd.
• Client: Boston Pizza Intl.

• Bronze
• Case Name:  Canadian Tire – FRAM FreshBreeze In-Cabin Filters
• Agency: Taxi Canada Ltd.
• Client: Canadian Tire Corp.

• Bronze
• Case Name:  DEWmocracy
• Agency: BBDO Toronto
• Client: PepsiCo Beverages Canada

• Bronze
• Case Name:  IKEA Moving Day 2012
• Agency: Leo Burnett
• Client: IKEA Canada

• Bronze
• Case Name:  Scotiabank SCENE
• Agency: Bensimon Byrne Inc.
• Client: Scotiabank

• Bronze
• Case Name:  Sport Chek Mother’s Day
• Agency:  SID LEE
• Client: FGL Sports Ltd.

• Bronze
• Case Name:  Subaru Forester Family Rally
• Agency: DDB Canada
• Client: Subaru Canada Inc.

PACKAGED GOODS – BEVERAGES

• Gold
• Case Name:  Kraft Canada – MiO
• Agency: Taxi Canada Ltd.
• Client:  Kraft Canada

PACKAGED GOODS – BEVERAGES Continued

• Gold
• Case Name:  The Movie Out Here (Kokanee)
• Agency: Grip Limited
• Client:  Labatt Breweries of Canada

• Bronze
• Case Name:  Jackson- Triggs “We’ve got a wine for that”
• Agency: Bensimon Byrne Inc.
• Client:  Constellation Brands Canada

• Bronze
• Case Name: Lake of Bays Brewing Relaunch
• Agency: We Are Tonic
• Client:  Lake of Bays Brewing Company 

SUSTAINED SUCCESS 

• Gold
• Case Name:  Koodo:  Selling A Belief System
• Agency: Taxi Canada Ltd.
• Client:  Koodo Mobile

• Silver
• Case Name:  Chocolate Milk – FPLQ
• Agency: Nolin BBDO
• Client:   Fédération des producteurs de lait du Québec

• Silver
• Case Name:  Home Depot in Québec: 4 years of steady growth, c’est beau
• Agency: Cossette
• Client:  Home Depot

• Silver
• Case Name:  Sponge Towels Paper Towel
• Agency: john st.
• Client:  Kruger Products L.P.

AUTOMOTIVE AND DIY 

• Bronze
• Case Name:  Subaru BRZ – Scorched
• Agency: DDB Canada
• Client:  Subaru Canada Inc.

BEST INSIGHT

• Bronze
• Case Name:  Knorr – “What’s For Dinner?”
• Agency: Ariad Communications
• Client:  Unilever Canada

CANADIAN SUCCESS OUTSIDE OF CANADA

• Bronze
• Case Name:  Del Monte U.S. “Garden Quality”
• Agency: Juniper Park
• Client: Del Monte Foods – USA (Canned Fruits and Vegetables)

NOT FOR PROFIT

• Silver
• Case Name:  Carly’s Café
• Agency: john st.
• Client:  Carly Fleischmann

• Bronze
• Case Name:  (Heart & Stroke) Make Health Last Campaign
• Agency: Lowe Roche
• Client: Heart & Stroke Foundation

SERVICES – GENERAL

• Bronze
• Case Name:  Optik TV Telus
• Agency:  Taxi Canada Ltd.
• Client:  TELUS

[adrotate banner=”6″]