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Let's Make A DealNorthern Ontario-based advertising agency, Lucidia, has merged with Toronto-based digital boutique Salt & Pepper today. Combined they new agency will have a staff of 35 people in offices in Sault Ste. Marie and Toronto, the new Lucidia will offer a full range of digital and traditional advertising and marketing solutions and services to global, national, regional and local clients.

Together some of the clients they will continue to be represented include PGA of Canada and Ontario Tourism, Nickelodeon, Marc Angelo Foods, and Le Chateau.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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