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Raymond Reid-Laurie MawWe broke the story back in October 2010 when Raymond Reid left Starcom MediaVest Group, a few weeks later he was appointed Managing Director Of NEO@Ogilvy Canada and we now have it confirmed from multiple sources that he has been hired by AcuityAds.  This is a newly created role for the company, and from what we have gathered so far he will be to leading a new division for the company called AdScience (not the company with a similar name).  Looking at his background, it would make sense to be a role that involves product evangelism and working with publishers.

Back in May we also broke the news of AcuityAds steps to becoming a public company, which will change the programmatic landscape in Canada, but also give the Toronto-based company additional funds on their road to further expansion into the United States.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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