Mediative has hired Jon De La Mothe as its new Vice President of Platforms and Technology, in the role he will be responsible to expand their performance media platform, and manage the technology department. He also joins the Senior Leadership Team, which is led by Darby Sieben, President of Mediative.
Prior to joining, Jon was Director, Media Innovation & Technology at CBC and part of the broadcaster’s Revenue Group, other roles include Executive Producer at Discovery Channel and Director, Interactive Strategy at CanWest Global.
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