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Between stars Jennette McCurdyAs Rogers and Shaw Media announced their new partnership which gave live to shomi, their new online video streaming service, the market reacted with mixed emotions.  Some were excited to see two Canadian broadcasters take on Netflix, while others were not excited about paying for old or previously viewed movies and television shows.  This morning, City, Netflix, and shomi announced a new partnership to bring audiences a new drama series, Between – an original survivalist thriller series.

The first season of Between, featuring six, one-hour episodes, will premiere on City and shomi in Canada and on Netflix outside of Canada where the service is available. Between will come to Netflix Canada one year following the initial premiere.

“With the commission of Between, we are reinforcing our commitment to bring the best programming to our subscribers,” said Marni Shulman, Head of Content & Programming, shomi. “Great opportunities to build original content like this, and working with the breadth of talent, including the amazing Michael McGowan, is a perfect fit for the shomi brand.”

If shomi can produce great content that Canadians want the new venture just might have a chance of surviving, and even disrupting the traditional television model in Canada.  Bell Media and TELUS, your move…

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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