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David Leonard, National president and Chief Operating Officer of DDB Canada has just announced the appointment of  Monique Brosseau as Vice-President Managing Director, Etienne Bastien as Vice-President Creative Director and National Co-Creative lead on Volkswagen.  This is part of a larger move as the agency begins its relationship with Volkswagen Canada as their Agency of Record (AOR).

Monique BrosseauEtienne BastienIn the role, Monique will continue developing creative omni-channel communications and marketing strategies. Prior to the appointment she was Executive Vice-President, General Manager
at ZenithOptimedia Canada and before that Senior Vice-President, Client Services at Nurun.

Etienne is known as a strategic creative thinker and someone who leads by example to motivate and mentor teams to deliver brand-building ideas. Prior to DDB Canada Montreal, Bastien was Vice President, Creative Director at TAM-TAM\TBWA.

Joining DDB Canada Montreal next week are: Art Directors Arnaud Tartier from Bleublancrouge and Arnaud Deneux from Palm+Havas; copywriters Emmanuel Chevallier from Marcel Paris and Ben Duquette from Bleublancrouge; and group account director Jacques Blanchet from JWT.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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