BBDO Canada has just announced the recent appointment of Jeff McCrory as new Chief Strategic Officer. In the role, Jeff will be responsible for broadening the role of planning within the agency by marrying messaging and context in its unique approach to integrated planning.
Over the past two years Jeff has led the integrated business for BBDO’s blue chip client, RBC, generating increasingly superior results. Prior to his work at BBDO, he was strategic catalyst at Dentsu and chief strategic officer at Downtown Partners. His experience spans more than twenty years building world-class brands such as Budweiser, Quaker, Sportchek, Bud Light, Gatorade and Sapporo Beer, among others.
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