With the goal to help academic institutions boost enrolment and fundraising, Toronto-based advertising agency BIMM has now launched Backpack Analytics, a marketing analytics firm specializing in educational data.
As their team has completed several projects within the higher education market it seemed like a natural evolution to offer a robust and complete solution based on a reoccurring market need. The new division will be spearheaded by Greg Worsnop as he steps into the role of Managing Director, and previously VP, CRM Strategic Planning at BIMM.
Backpack offers a suite of products catering to student, alumni and administrative analytics, and takes a specialized approach to predictive modelling, segmentation and message testing, in order to provide cost-effective solutions to schools of all sizes. Dropout prevention, curriculum optimization, continuing education and alumni giving are just a few of the team’s areas of expertise.
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