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This week Michael Kors launched a new ecommerce website for Canadians, www.MichaelKors.ca just in time for Mother’s Day. The fashion brand’s new site reflects the brands that Canadian consumers have come to know and love, and offers an exceptional breadth of product, including items available exclusively online. There will also be a rich assortment of apparel and leather goods from the Michael Kors Men’s collection.

MICHAEL KORS

MichaelKors.ca provides an inviting and effortless online shopping experience, mirroring the refined aesthetic and enriched functionality and features of the American website MichaelKors.com, which was relaunched in September 2014. The new site design offers an enhanced user interface, innovative updates to the shopping experience on both the front and back end, and a wealth of unique editorial content.

Navigation elements offer the customer instant access to the designer’s personally selected and always popular “Michael’s Must-Haves.” Plus, customers will receive complimentary ground shipping on all orders and returns within Canada, with returns available either in store or by Canada Post.

Another exciting feature of the website is the brand’s digital editorial magazine, Destination Kors. Divided into three main categories— Jet Set, Michael’s Edit, and Runway—Destination Kors will give site visitors an insider’s look at the fashionable world of Michael Kors. It is shoppable, as befits a brand designed for jet setters, providing a seamless “see it, love it, buy it” experience from content to checkout.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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