In ad agency shuffle news, Montreal-based Sid Lee has been acquired by kyu, which is a strategic operating unit of Hakuhodo DY Holdings based in Japan. kyu is a collective of creative companies that operates out of New York. Financial terms of the deal were not disclosed.
Sid Lee will continue to operate its Canadian presence in Montreal and Toronto, the addition of kyu is expected to see an increase in jobs as well as the agency’s capabilities.
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