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BoardSeatAs they look for a brand refresh, BoardSeat, a networking service for business professionals turned to Toronto-based scratch for help. As part of the assignment, scratch will create a digital platform. Scratch will be developing two digital entities: a website and a crowdfunding page.

The goal is to create a more user-friendly approach and a creative update that included a revamp for their concept, look and feel for BoartSeat. Scratch is also tasked with creating all the elements for networking service’s crowdfunding page, which was intended as a prelaunch to the service’s new spectrum.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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