As they aim to bring more awareness with post-secondary students Post-It recently rolled out its Post-it Get Organized Campaign, which included a strategy to bridge the divide between their analogue and digital worlds. 
3M’s Post-it Brand Tweet Machine was created and used in a tour through six Ontario Colleges and Universities in September and October 2015. Some aspects of the campaign included:
- Tweet why you love Post-it and get your sample pack from the Tweet Machine
- Engage Students through on-site ambassadors
- Amplify through social media
- Bridge the analogue divide through a live share wall where students could leave messages written on Post-it® Notes
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