Pearl Morissette Names Mackie Biernacki As AOR

December 9, 2015 in Account Wins

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When the team behind Pearl Morissette was looking to grow its brand awareness, the Ontario winery turned to Mackie Biernacki. They were very clear to stress one key request for Mackie Biernacki, “Don’t turn us into something we are not.” For the winery, this was a critical aspect to consider as the brand was looking for a new agency partner and factored into the decision to select Mackie Biernacki as branding agency of record (AOR).

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.