Ariad Health (a division of Ariad Communications) has added two new faces to their Account team and has also promoted one of their own to a new position.
Caroline Goodman has been promoted from the role of Senior Account Director to Senior Strategic Planner. Caroline has been with Ariad for the last two years leading local and global work on Johnson & Johnson’s diabetes business, Caroline will now support health and consumer packaged goods planning efforts, including new product launches, competitive intelligence, insights & analytics, and growth acceleration. She will also continue to develop Ariad Health’s thought leadership work around PatientConsumer journeys and non-personal promotion. Prior to joining Ariad, Caroline was at Unilever in the UK in a competitive intelligence and global category strategy role before transitioning to a Brand Management role on several personal care brands.
Andréanne Hétu is joining the agency as an Account Director, previously she was with Weston Bakeries as a Brand Manager. Andréanne has also worked on Vichy, Essie Professional and Matrix Biolage for L’Oréal Canada. Her focus will be on Ariad Health’s pharma business where she will use her strategy, digital, and sales acumen to lead branded and unbranded direct-to-consumer work.
Cheryl Ho been hired for the role of Account Director. She joins the agency from Church & Dwight, and also brings brand, digital and shopper marketing experience from Clorox, HBO and Kruger. Cheryl will apply her consumer packaged goods expertise to Ariad Health’s consumer care team, leading omni-channel work on a number of brands including Johnson & Johnson.
Cheryl Ho, Andréanne Hétu , Caroline Goodman, Araid Health,Ariad Communications,
