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As they continue to rebuild the agency, Rivet is rebranding as FCB/SIX and expanded in Montréal, opening a second office to better serve clients in English and French Canada.

Rachelle Claveau will continue to head up FCB Montréal, FCB/SIX in Toronto and Montréal will be managed by President Andrea Cook and will operate independently with separate structures, clients, locations and teams.

The “SIX” refers to six key moments of connection the agency has identified in customer engagement, and was selected to represent the agency’s approach to focusing client energy and dollars to the places that count the most.

In Montréal, FCB/SIX will be focused on and is well positioned for future growth and development of national accounts, Quebec-based businesses, and French-language companies.

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