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The Canadian Media Producers Association (CMPA) has announced the appointment of Andrew Addison as Vice-President, Communications and Marketing, based in Toronto. A member of the Senior Leadership Team, Andrew will report to President and CEO Reynolds Mastin and provide strategic direction, leading the development and execution of integrated marketing and communications strategies for the CMPA.
Prior to the appointment, Andrew worked closely with the CMPA as a consultant at the global communications firm, FleishmanHillard. As an Associate Vice President for the firm’s Reputation Management Practice in Toronto, he led national communications campaigns and provided strategic counsel for some of the most recognizable brands in Canada. Prior to that, Andrew was Manager of Media Relations at the Canadian Bankers Association, where he helped shape the reputation of the banking industry during the global financial crisis and acted as spokesperson on behalf of the industry.
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