Canadian Ad Insider

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Toronto-based Top Hat has appointed its first Chief Marketing Officer (CMO) as Nick Stein takes the helm. In the role, Nick will be responsible for driving overall marketing strategy, including brand management, corporate communications, customer acquisition and retention and marketing planning and execution.

He was previously the Senior Vice President, Marketing at Vision Critical, where he led a global team responsible for brand management, corporate communications, content marketing, demand generation, field marketing, events and customer marketing. Before his time with Vision Critical Nick was
Senior Director, Marketing at Salesforce.com, and Director, Content and Media at Rypple (acquired by Salesforce).